Tucson, AZ, a vibrant city in the American Southwest, is not only an attractive tourist destination but also a flourishing community with diverse residents. As the demand for inclusive fashion has been growing rapidly, it presents a great opportunity to start a Plus Size Fashion Store in Tucson. This article aims to provide an overview of the industry’s potential, required investment, expected returns, and suitable locations for such a store within the city.
Demographics and Market Potential:
Tucson has a population of approximately 550,000 residents, making it the secondlargest city in Arizona. The city boasts a diverse population, comprising various ethnicities and age groups. Taking into account national trends, it is estimated that around 68% of adult women in Tucson wear a size 14 or above, indicating a substantial market potential for plussize fashion. Moreover, there is a growing awareness and demand for inclusive fashion, making it an ideal time to tap into the market.
Investment and Returns:
Before embarking on starting a Plus Size Fashion Store in Tucson, entrepreneurs should consider the initial investment required. On average, opening a fashion store requires an investment ranging from $50,000 to $150,000, depending on factors such as store size, inventory, fixtures, and marketing. With proper management and marketing strategies, industry experts estimate returns in the range of 2030% annually. This demonstrates the industry’s profitability and the potential for a successful plussize fashion business in Tucson.
Ideal Locations for a Plus Size Fashion Store:
Choosing the right location for a Plus Size Fashion Store is crucial for generating foot traffic and attracting the target audience. Considering Tucson’s population distribution and commercial areas, the following locations are recommended:
- Downtown Tucson: This bustling hub offers a vibrant shopping district with a mix of boutiques, restaurants, and entertainment venues. Targeting a younger demographic, a Plus Size Fashion Store in downtown Tucson would benefit from the high foot traffic and proximity to the University of Arizona campus.
- Park Place Mall: As one of the largest retail centers in Tucson, Park Place Mall provides a prime location for a Plus Size Fashion Store. With its range of national and international brands, the mall attracts a diverse customer base, offering excellent opportunities for exposure and sales.
- Oracle Road: Known for its numerous shopping plazas and commercial establishments, Oracle Road serves as a prime location for a Plus Size Fashion Store. Its accessibility, visibility, and proximity to residential areas make it a suitable choice for capturing the target market.
- Foothills Mall: Located in the northwestern part of Tucson, Foothills Mall provides a more upscale shopping experience. With its affluent neighborhood, a Plus Size Fashion Store in this area could cater to a higherend clientele seeking trendy and fashionable plussize apparel.
Starting a Plus Size Fashion Store in Tucson, AZ holds considerable promise due to the city’s diverse population and market potential. With a substantial investment ranging from $50,000 to $150,000, entrepreneurs can expect annual returns of 2030%. By strategically selecting locations such as downtown Tucson, Park Place Mall, Oracle Road, or Foothills Mall, they can tap into the target market effectively. The growing demand for inclusive fashion in Tucson presents a lucrative opportunity for entrepreneurs looking to venture into the plussize fashion industry.